In the age of online shopping, it's more important than ever for brick-and-mortar retailers to have a solid marketing strategy. After all, what's the point of having a physical store if no one knows it exists? If you're struggling for footfall, here are a few marketing tips that can help.
1) Make sure your store is easy to find.
This may seem like a no-brainer, but you'd be surprised how many stores are difficult to find, even if they are located in a busy shopping center! Make sure your store signage is visible and consider investing in some directional signage to help guide customers to your door. Speak to your center management team and ask if you can purchase some additional space around the mall or perhaps install some eye-catching floor vinyl's. Stores that add foliage or plants outside can make a fantastic feature and also encourage people to visit.
2) Use social media to your advantage.
Social media is a powerful tool that can help you reach new customers and stay top-of-mind with existing ones. Post regularly, interact with your followers, and run social media ads to promote special offers or sales. And don't forget to include your store's address and hours on your profile so people know when they can come shop as people use social media platforms as a research tool.
3) Get involved in your community.
Post pandemic this has become more prevalent. Customers are supporting local and even more so if you're active in the community. Use your store to perhaps host a charity event, offer discounts to specific groups etc. Not only will this make people feel good about shopping at your store, but it will also help you build positive relationships with the people in your community.
4) Train your employees well.
Your employees are the face of your business, so it's important that they're friendly and knowledgeable about your products and services. Offer regular training sessions on product knowledge and customer service so they're always up-to-date on what's going on in your store. And be sure to provide them with incentives—like employee discounts—to keep them motivated and engaged. A fantastic customer experience is what will have customers coming back for repeat purchases. Make them feel special, surprise and delight them with a bounceback voucher for their next visit or offer something a little bit extra.
A well-executed retail marketing strategy is key to driving foot traffic and boosting sales at brick-and-mortar stores. By following the tips above, you can start to create a marketing plan that will help you reach new customers and keep existing ones coming back for more.